spb/ultra-sharp-agent-skills Public

1<!--2Author: Simon-Pierre Boucher3Contact: contact@spboucher.ai4-->56# Examples — Proposal House Style78## Contents9- Opening-section pairs10- Scope exclusion patterns11- Complete worked example (bad → house style, condensed)12- Tier table pattern13- Gotchas1415## Opening-section pairs1617**❌ Never (us-first):**18> About Us: With over a decade of combined experience, our team delivers19> best-in-class digital transformation solutions to clients across industries.2021**✅ House style (them-first):**22> The problem. Your checkout abandonment sits at 71% — 11 points above your23> category median — and your team traced most drop-offs to the forced24> account-creation step. You told us: "we lose them at the login wall."2526## Scope exclusion patterns2728✅ Every scope section carries three lists:2930```markdown31### Included32- Checkout flow redesign (5 screens) with two revision rounds33- A/B test setup and 4-week measurement3435### Not included36- Payment-provider migration or new payment methods37- Copywriting beyond the checkout screens38- Changes to the mobile app (web only)3940### Available separately41- Post-launch conversion monitoring: $2k/mo42```4344❌ Never: an "Included" list alone — the client's imagination writes the45other two lists, in their favor.4647## Complete worked example (condensed)4849**❌ Bad version:**5051> Proposal for Services52>53> About us: [4 paragraphs of credentials and logos]54> Our approach: We will conduct a discovery phase, followed by design55> sprints, followed by implementation and QA. Deliverables include wireframes,56> design system tokens, and up to 40 hours of development.57> Investment: $27,400.58> We're excited about the opportunity and look forward to hearing from you!5960**✅ House-style version:**6162> ## Cutting checkout abandonment at Northshoe63>64> **The problem.** Checkout abandonment is 71% against a 60% category median;65> your analytics show the account-creation step loses half of them. Every66> point of abandonment is ≈$9k/mo in lost orders at current traffic.67>68> **The outcome.** Guest checkout live in 6 weeks; target abandonment ≤63%69> within 60 days of launch, measured by your own GA4 funnel — worth ≈$70k/yr70> at the low end.71>72> **How.** Week 1–2 flow redesign (5 screens, 2 revision rounds); week 3–573> build behind a feature flag; week 6 A/B rollout at 50%.74>75> **Scope.** Included / Not included / Available separately: [three lists]76>77> **Investment.** Essential $18k · **Standard $27k (recommended)** ·78> Premium $41k. Standard adds the A/B measurement that turns the launch79> into evidence; Premium adds the mobile app.80>81> **Assumptions.** GA4 access by day 2; feature-flag infra exists (it does —82> LaunchDarkly). If either slips, timeline moves day-for-day.83>84> **Proof.** Same intervention at Nordica: 71% → 58% in 9 weeks (case attached).85>86> **Next step.** Countersign by Aug 22 to hold the Sept 2 start. Pricing87> valid until Aug 29.8889## Tier table pattern9091| | Essential $18k | **Standard $27k ✓** | Premium $41k |92|---|---|---|---|93| Checkout redesign | ✅ | ✅ | ✅ |94| A/B test + measurement | — | ✅ | ✅ |95| Mobile app screens | — | — | ✅ |9697One sentence under the table says why the middle tier is the pick.9899## Gotchas100101- **Effort listed in hours** invites hourly negotiation; sell deliverables102  and outcomes, keep hours internal.103- **"Investment" vs "cost"** — use "investment" only when an ROI number backs104  it; otherwise it reads as spin.105- **Unpriced Premium tier** ("contact us") breaks the anchor; price all tiers.106- **Case studies without numbers** are decoration; every proof point carries107  a metric and a timeframe.108- **The expiry date you don't enforce** trains clients to ignore the next one.109  Pick a date you'll honor.110