1{2 "status": "ok",3 "message-type": "work-list",4 "message-version": "1.0.0",5 "message": {6 "facets": {},7 "total-results": 7481,8 "items": [9 {10 "publisher": "Institute for Operations Research and the Management Sciences (INFORMS)",11 "issue": "8",12 "DOI": "10.1287/mnsc.1110.1371",13 "type": "journal-article",14 "page": "1373-1386",15 "title": [16 "Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales"17 ],18 "volume": "57",19 "author": [20 {21 "given": "Erik",22 "family": "Brynjolfsson",23 "sequence": "first",24 "affiliation": [25 {26 "name": "MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142; and the National Bureau of Economic Research, Cambridge, Massachusetts 02138"27 }28 ],29 "role": [30 {31 "vocabulary": "crossref",32 "role": "author"33 }34 ]35 },36 {37 "given": "Yu (Jeffrey)",38 "family": "Hu",39 "sequence": "additional",40 "affiliation": [41 {42 "name": "Krannert School of Management, Purdue University, West Lafayette, Indiana 47907"43 }44 ],45 "role": [46 {47 "vocabulary": "crossref",48 "role": "author"49 }50 ]51 },52 {53 "given": "Duncan",54 "family": "Simester",55 "sequence": "additional",56 "affiliation": [57 {58 "name": "MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142"59 }60 ],61 "role": [62 {63 "vocabulary": "crossref",64 "role": "author"65 }66 ]67 }68 ],69 "container-title": [70 "Management Science"71 ],72 "issued": {73 "date-parts": [74 [75 2011,76 877 ]78 ]79 },80 "URL": "https://doi.org/10.1287/mnsc.1110.1371"81 },82 {83 "publisher": "Institute for Operations Research and the Management Sciences (INFORMS)",84 "issue": "4",85 "DOI": "10.1287/isre.1100.0325",86 "type": "journal-article",87 "page": "736-747",88 "title": [89 "<b>Research Commentary</b>— Long Tails vs. Superstars: The Effect of Information Technology on Product Variety and Sales Concentration Patterns"90 ],91 "volume": "21",92 "author": [93 {94 "given": "Erik",95 "family": "Brynjolfsson",96 "sequence": "first",97 "affiliation": [98 {99 "name": "Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142"100 }101 ],102 "role": [103 {104 "vocabulary": "crossref",105 "role": "author"106 }107 ]108 },109 {110 "given": "Yu (Jeffrey)",111 "family": "Hu",112 "sequence": "additional",113 "affiliation": [114 {115 "name": "Krannert School of Management, Purdue University, West Lafayette, Indiana 47907"116 }117 ],118 "role": [119 {120 "vocabulary": "crossref",121 "role": "author"122 }123 ]124 },125 {126 "given": "Michael D.",127 "family": "Smith",128 "sequence": "additional",129 "affiliation": [130 {131 "name": "Heinz School of Public Policy and Management, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213"132 }133 ],134 "role": [135 {136 "vocabulary": "crossref",137 "role": "author"138 }139 ]140 }141 ],142 "container-title": [143 "Information Systems Research"144 ],145 "issued": {146 "date-parts": [147 [148 2010,149 12150 ]151 ]152 },153 "URL": "https://doi.org/10.1287/isre.1100.0325"154 },155 {156 "DOI": "10.2139/ssrn.1679991",157 "title": [158 "The Longer Tail: The Changing Shape of Amazon’s Sales Distribution Curve"159 ],160 "author": [161 {162 "given": "Erik",163 "family": "Brynjolfsson",164 "sequence": "first",165 "affiliation": [],166 "role": [167 {168 "vocabulary": "crossref",169 "role": "author"170 }171 ]172 },173 {174 "given": "Yu Jeffrey",175 "family": "Hu",176 "sequence": "additional",177 "affiliation": [],178 "role": [179 {180 "vocabulary": "crossref",181 "role": "author"182 }183 ]184 },185 {186 "ORCID": "https://orcid.org/0000-0001-6844-7923",187 "authenticated-orcid": true,188 "given": "Michael D.",189 "family": "Smith",190 "sequence": "additional",191 "affiliation": [],192 "role": [193 {194 "vocabulary": "crossref",195 "role": "author"196 }197 ]198 }199 ],200 "issued": {201 "date-parts": [202 [203 2010204 ]205 ]206 },207 "type": "posted-content",208 "publisher": "Elsevier BV",209 "URL": "https://doi.org/10.2139/ssrn.1679991"210 },211 {212 "DOI": "10.64628/aa.7d9gh7gqg",213 "title": [214 "Hello nurse practitioners, goodbye long waits in emergency"215 ],216 "author": [217 {218 "given": "Catherine",219 "family": "Hungerford",220 "sequence": "first",221 "affiliation": [222 {223 "name": "University of Canberra"224 }225 ],226 "role": [227 {228 "vocabulary": "crossref",229 "role": "author"230 }231 ]232 }233 ],234 "issued": {235 "date-parts": [236 [237 2011,238 5,239 12240 ]241 ]242 },243 "type": "posted-content",244 "publisher": "The Conversation Media Group Ltd",245 "URL": "https://doi.org/10.64628/aa.7d9gh7gqg"246 },247 {248 "DOI": "10.2139/ssrn.875396",249 "title": [250 "Dynamics of Retail Advertising: Evidence from a Field Experiment"251 ],252 "author": [253 {254 "given": "Duncan",255 "family": "Simester",256 "sequence": "first",257 "affiliation": [],258 "role": [259 {260 "vocabulary": "crossref",261 "role": "author"262 }263 ]264 },265 {266 "given": "Yu Jeffrey",267 "family": "Hu",268 "sequence": "additional",269 "affiliation": [],270 "role": [271 {272 "vocabulary": "crossref",273 "role": "author"274 }275 ]276 },277 {278 "given": "Erik",279 "family": "Brynjolfsson",280 "sequence": "additional",281 "affiliation": [],282 "role": [283 {284 "vocabulary": "crossref",285 "role": "author"286 }287 ]288 },289 {290 "given": "Eric",291 "family": "Anderson",292 "sequence": "additional",293 "affiliation": [],294 "role": [295 {296 "vocabulary": "crossref",297 "role": "author"298 }299 ]300 }301 ],302 "issued": {303 "date-parts": [304 [305 2006306 ]307 ]308 },309 "type": "posted-content",310 "publisher": "Elsevier BV",311 "URL": "https://doi.org/10.2139/ssrn.875396"312 },313 {314 "DOI": "10.4135/9781412952644.n200",315 "title": [316 "Hello-Goodbye Effect"317 ],318 "issued": {319 "date-parts": [320 [321 2007322 ]323 ]324 },325 "container-title": [326 "Encyclopedia of Measurement and Statistics"327 ],328 "type": "reference-entry",329 "publisher": "Sage Publications, Inc.",330 "URL": "https://doi.org/10.4135/9781412952644.n200",331 "ISBN": [332 "9781412916110",333 "9781412952644"334 ]335 }336 ],337 "items-per-page": 6,338 "query": {339 "start-index": 0,340 "search-terms": null341 }342 },343 "_wp38": {344 "fetched": "2026-11-01T17:51:33.999878+00:00",345 "url": "https://api.crossref.org/works?query.bibliographic=Brynjolfsson+Hu+Simester+Goodbye+Pareto+Principle%2C+Hello+Long+Tail%3A+The+Effect+of+Search+Costs+on+the+Concentration+of+Product+Sales+2011&rows=6&select=DOI%2Ctitle%2Cauthor%2Cissued%2Ccontainer-title%2Cvolume%2Cissue%2Cpage%2Ctype%2Cpublisher%2CURL%2CISBN",346 "key": "brynjolfsson2011"347 }348}