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FIRC0002 Stage E (Agent 10): §1 introduction and §2 literature rewritten — contribution narrowed and 'first' claim withdrawn (LITE-01/02/08), positioning table vs Eisfeldt/Basu/Borri, AI-washing and cybersecurity strands (LITE-03/05/06), Hassan/Davis/Kim/Cao/Hong–Lim–Stein/Bloom (EDIT-14, LITE-07), §2.1 negation claim withdrawn (AI_C-07), hypotheses H3a/b, H4, H5a/b (THEO-11, ADVE-07), U8 sentences removed (ADVE-14)

Co-Authored-By: Claude Fable 5.1 <noreply@anthropic.com>
Simon-Pierre Boucher committed · Nov 5, 2026 parent 430ae85
2 changed files +281 −179 Browse files
modified paper/sections/introduction.tex +108 −82
@@ -1,92 +1,118 @@
1 % ============================================================================ 1 % ============================================================================
2+% Owner: Stage E, Agent 10 (writing). Numbers: tables/macros.tex, sections/macros_stageE.tex.
2 \section{Introduction} 3 \section{Introduction}
3 \label{sec:introduction} 4 \label{sec:introduction}
4 % ============================================================================ 5 % ============================================================================
5 6
6−The arrival of generative artificial intelligence has been the defining corporate-narrative shift 7+Since the public release of ChatGPT on 30~November 2022, references to large language models,
7−of the 2020s. In the three years following the public launch of ChatGPT in late 2022, ``AI'' became 8+generative tools, intelligent automation and the compute infrastructure behind them have spread
8−the most frequently invoked theme on earnings calls, and the language of corporate disclosure 9+through corporate disclosure. This paper asks whether the \emph{language} of artificial
9−filled with references to large language models, generative tools, intelligent automation and the 10+intelligence (AI) in firms' mandatory SEC filings is associated with their subsequent stock returns,
10−compute infrastructure that powers them. This paper asks whether the \emph{language} of AI in 11+when that association appears, and for which firms. It is the second version of a study whose
11−firms' mandatory disclosures carried information about their subsequent stock returns, when that 12+first version \citep{kammoun2026v11} answered the question for the current constituents of the
12−information was priced, and for which firms. It is the second version of a study whose first 13+S\&P~500 and concluded that AI language was barely priced for a decade and strongly priced in one
13−version answered the question for the 500 current constituents of the S\&P~500 and concluded that 14+post-launch cohort, mostly through the technology sector. The present version enlarges the
14−AI language was barely priced for a decade and strongly priced in one post-launch cohort, mostly 15+laboratory in three directions: to some 2,500 firms spanning the capitalization spectrum of the
15−through the technology sector. The present version asks whether that conclusion survives when the 16+Russell~3000, to the full text of annual and quarterly reports rather than current reports alone,
16−laboratory is enlarged in three directions at once: to some 2,500 firms spanning the capitalization 17+and to a second measure of AI engagement that reads what firms say they \emph{do} rather than how
17−spectrum of the Russell~3000, to the full text of annual and quarterly reports rather than current 18+they say it. It also incorporates the results of a peer review of the Russell~3000 version, which
18−reports alone, and to a second measure of AI engagement that reads what firms say they \emph{do} 19+led us to rebuild the market-capitalization variable, to clean the return series against a second
19−rather than how they say it. 20+price source, to replace independence-based with dependence-robust inference wherever firms share
21+a date, and to state every finding at the strength the corrected evidence supports.
20 22
21−Answering the question requires three ingredients. The first is a large, machine-readable corpus of 23+Three ingredients are needed. The first is a machine-readable corpus of disclosure: the UQO EDGAR
22−corporate disclosure: the UQO EDGAR Research Database, extended in October 2026 to an issuer 24+Research Database, extended in October 2026 to an issuer universe that merges the S\&P~500 snapshot
23−universe that merges the S\&P~500 snapshot with the holdings of the iShares Russell~3000 ETF, holds 25+with the holdings of the iShares Russell~3000 ETF, holds \mnFilingsCorpus{} Form~10-K, 10-Q and 8-K
24−\mnFilingsCorpus{} Form~10-K, 10-Q and 8-K filings of \mnIssuersCorpus{} issuers filed since January 26+filings of \mnIssuersCorpus{} issuers filed since January 2010, parsed into sections and
25−2010, all of them parsed into sections and 512-word chunks. The second is a measurement technology 27+\mChunkWordsMedian-word chunks. The second is a measurement technology that targets the meaning of
26−that captures the meaning of text rather than the frequency of keywords: every chunk is embedded 28+text rather than the frequency of keywords: every chunk is embedded with the
27−with the \texttt{all-MiniLM-L6-v2} sentence transformer \citep{reimers2019sbert} and scored by 29+\texttt{all-MiniLM-L6-v2} sentence transformer \citep{reimers2019sbert} and scored by cosine
28−cosine similarity to written anchor passages that define three facets of AI engagement---internal 30+similarity to written anchor passages that define three facets of AI engagement---internal
29−adoption, infrastructure exposure, and product-disruption risk---and five placebo concepts. The 31+adoption, infrastructure exposure and product-disruption risk---and five placebo concepts. The
30−third is a look-ahead-free mapping from disclosure to tradeable returns: the signal of filing year 32+third is a mapping from disclosure to tradeable returns whose timing is free of look-ahead: the
31−$Y$ forms portfolios at the end of June of $Y{+}1$, and the forward twelve-month return runs from 33+signal of filing year $Y$ forms portfolios at the end of June of $Y{+}1$ and the forward
32−July of $Y{+}1$ to June of $Y{+}2$. The resulting estimation sample has \mnObs{} firm-years for 34+twelve-month return runs from July of $Y{+}1$ to June of $Y{+}2$. The estimation sample has
33−\mnFirms{} firms over formation years 2010--2024, of which \mnSPfy{} firm-years belong to S\&P~500 35+\mnObs{} firm-years for \mnFirms{} firms over formation years 2010--2024, of which \mnSPfy{}
34−members, so that every result of the earlier study can be reproduced inside the new panel and 36+belong to S\&P~500 members, so that every result of the earlier study can be reproduced inside the
35−placed next to its broad-universe counterpart. 37+new panel and placed next to its broad-universe counterpart. The universe itself is a
38+current-membership snapshot: the timing is look-ahead-free, the selection is not, and every level
39+reported below is conditional on the firm surviving to October 2026 (\cref{subsec:universe,subsec:survivorship}).
36 40
37−Three findings emerge, and each revises the earlier conclusion. First, in the broad universe AI 41+Three findings emerge, each stated with the uncertainty the data allow. First, in the broad
38−language carries a modest but persistent cross-sectional premium over the entire sample rather than 42+universe AI language carries a modest cross-sectional premium over the whole sample, but its
39−a premium that appears only after 2022. The equal-weighted top-minus-bottom quintile spread on the 43+strength depends on the estimator. On returns winsorized within formation year, the equal-weighted
40−AI composite is \mspreadFull{} percentage points per year ($t=\mspreadFullT$) over fifteen 44+top-minus-bottom quintile spread on the AI composite is \mspreadFullW{} percentage points per year
41−formation cohorts, the Fama--MacBeth slope is \mrkFMcompos{} points per standard deviation 45+over fifteen cohorts (Newey--West $t=\mspreadFullWT$, plain $t=\mspreadFullWTplain$, 95\%
42−($t=\mrkFMcomposT$), and a within-sector slope of \mfmFullSector{} points ($t=\mfmFullSectorT$) 46+confidence interval \mspreadFullWCI), the median spread within cohort is \mspreadFullMed{} points,
43−survives GICS-sector dummies. Among the \mnSmallFirms{} firms outside the largest thousand the 47+and the raw spread of \mspreadFull{} points owes \mtopOnePctContrib{} points to the top one percent
44−spread is \msmallFull{} points ($t=\msmallFullT$) and it is as large before the launch 48+of returns. The Fama--MacBeth slope is more stable: \mfmComposW{} points per standard deviation
45−(\msmallPre{}) as after (\msmallPost{}). Second, the post-ChatGPT increase documented for the 49+(Newey--West $t=\mfmComposWT$, plain $t=\mfmComposWTplain$, interval \mfmComposWCI), and
46−S\&P~500 replicates within the new panel---the spread among index members rises from 50+\mfmFullSectorW{} points with GICS-sector dummies ($t=\mfmFullSectorWT$). The premium is therefore
47−\mspSpreadPre{} to \mspSpreadPost{} points, with the 2024 cohort again dominant---but it does not 51+robust in regression form and fragile in sort form; within sectors it survives in the regressions
48−generalize to the market. In the Russell~3000 the post-launch spread is \mspreadPost{} points 52+and not in a sector-neutral quintile sort (\msectNeuFullW{} points, $t=\msectNeuFullWT$). Second,
49−against \mspreadPre{} before ($t$ of the post mean \mspreadPostT), the 2022 cohort earned a 53+the post-ChatGPT increase documented for the S\&P~500 replicates within the new panel---the
50−negative spread, dropping the 2024 cohort leaves a post-period mean below the pre-period one, a 54+winsorized spread among index members rises from \mspSpreadPreW{} to \mspSpreadPostW{} points,
51−placebo over ten candidate break years ranks 2022 \mplaceboRank{}th of \mplaceboN{} (the largest 55+with the 2024 cohort again dominant---but it does not generalize to the market. In the
52−break candidate is \mplaceboBest), and the monthly long--short portfolio earns a post-launch 56+Russell~3000 the post-launch spread is \mspreadPostW{} points against \mspreadPreW{} before, on
53−six-factor alpha of \mffsixPost\% per year. The increase is a large-cap phenomenon: among the 57+three cohorts whose interval is \mspreadPostWCI; the 2022 cohort is negative; the pooled
54−largest thousand firms the spread rises from \mlargePre{} to \mlargePost{} points 58+post-minus-pre difference is \mpooledDiffW{} points (firm-clustered $t=\mpooledDiffWT$, two-way
55−($t=\mlargePostT$), and in the ChatGPT event study the largest thousand firms in the top tercile of 59+$t=\mpooledDiffWTtw$); the 2022--24 block ranks no higher than a random three-cohort block
56−pre-launch AI language earned \mevLarge{} points more one-year abnormal return than the bottom 60+(permutation $p=\mpermPW$); and the monthly long--short earns a post-launch six-factor alpha of
57−tercile ($t=\mevLargeT$) against \mevSmall{} ($t=\mevSmallT$) for the remaining firms. Third, the 61+\mffsixPost\% per year. An increase is visible only among the largest thousand firms, where the
58−two new measurement dimensions matter. The signal built from annual reports alone, which the 62+winsorized spread rises from \mlargePreW{} to \mlargePostW{} points, and only because of the 2024
59−earlier study could not compute, is the strongest of the three form-specific signals (full-sample 63+cohort: without it the large-cap post-launch mean is \mlargePostExTwentyFourW{} points. The formal
60−spread \mtenkPost{} points after the launch, Fama--MacBeth slope \mhrTenK{} per standard deviation 64+test of the large-versus-small difference---a pooled regression with a high-AI $\times$ post
61−in a horse race against the quarterly- and current-report signals), whereas the count of AI, 65+$\times$ large interaction---gives \mcontrastLarge{} points with a firm-clustered $t$ of
62−data-center, cloud and automation \emph{projects} extracted from the same filings by the SPID 66+\mcontrastLargeT{}, a two-way $t$ of \mcontrastLargeTtw{} and a wild-cluster bootstrap $p$ of
63−database carries no premium at all (\mspidPre{} and \mspidPost{} points before and after the 67+\mcontrastLargePwild{}, against a minimum detectable effect of \mcontrastLargeMDE{} points: the
64−launch). 68+gradient is visible in the point estimates and not established by the test. The ChatGPT event
69+study shows the same pattern and the same fragility: under the single-index market model the
70+largest thousand firms in the top tercile of pre-launch AI language earned \mevLarge{} points more
71+one-year abnormal return than the bottom tercile (dependence-robust $t=\mevLargeCDA$) against
72+\mevSmall{} ($t=\mevSmallCDA$) for the remaining firms, but under beta-only, market-adjusted,
73+size-and-momentum-matched and six-factor calendar-time benchmarks the large-cap statistic falls
74+to \mevLargeBetaCDA, \mevLargeMadjCDA, \mevLargeSizeMomCDA{} and \mevLargeFFsixT. Third, the two
75+new measurement dimensions matter, with one caveat each. The signal built from annual reports has
76+the largest slope in a horse race against the quarterly- and current-report signals (\mhrTenKW{}
77+points per standard deviation, $t=\mhrTenKWT$), but the ranking of the three forms depends on the
78+specification: a Wald test rejects equal slopes on winsorized returns ($p=\mformWaldP$) and not on
79+raw returns ($p=\mformWaldPraw$). And the count of AI,
80+data-center, cloud and automation \emph{projects} that a large-language-model reader extracts from
81+the same filings shows no detectable premium: firms with at least one AI-initiative project earn
82+\mspidAnyFirmFull{} points more than other firms ($t=\mspidAnyFirmFullT$, interval
83+\mspidAnyFirmFullCI), with a minimum detectable effect of \mspidAnyFirmFullMDE{} points on a
84+measure whose precision has not yet been validated against human labels.
65 85
66−Taken together, the evidence is consistent with a persistent and partly within-industry premium on 86+Taken together, the evidence is consistent with a modest, regression-robust association between
67−AI exposure in the broad market, present throughout the 2010s among smaller firms, together with a 87+AI language and subsequent returns in the broad market, conditional on survival, and with a
68−re-rating of the largest, most-followed AI-exposed firms after 2022 that the S\&P~500 sample 88+post-2022 increase that is confined to the largest firms and to one cohort and whose event-study
69−isolated and that an attention-based account of the post-launch period would not predict. The 89+expression depends on the benchmark; it is not consistent with a market-wide regime change. The
70 sector channel that dominated the earlier study is still visible---the long--short loads 90 sector channel that dominated the earlier study is still visible---the long--short loads
71−\mtechBetaPost{} on a technology-sector factor after the launch, sector-by-year fixed effects 91+\mtechBetaPost{} on a technology-sector factor after the launch, and sector-by-year fixed effects
72−absorb the post-launch cross-sectional slope entirely, and cybersecurity language is rewarded as 92+reduce the post-launch cross-sectional slope to \msyPost{} points ($t=\msyPostT$)---but over the
73−much as AI language---but in the broad universe it coexists with a within-sector premium that the 93+full sample it coexists with a within-sector slope that the index sample was too small to detect.
74−index sample was too small and too homogeneous to detect. 94+We also report what the measure is and is not: the encoder reads about \mTruncWindowWords{} of
95+the \mChunkWordsMedian{} words of a typical chunk, a keyword count correlates only \mKwRho{} with
96+the composite, and two electric utilities sit in the top dozen firms, so the ``AI language''
97+construct is best read as proximity to a technology-and-infrastructure vocabulary rather than as
98+validated AI activity (\cref{subsec:construct}).
75 99
76−\paragraph{Contribution.} The paper makes three contributions. First, substantively, it provides 100+\paragraph{Contribution.} Relative to the text-based AI-exposure measures of
77−the first look-ahead-free evidence on the pricing of AI disclosure language across the full 101+\citet{eisfeldt2026generative}, \citet{basu2026aiexposure} and \citet{borri2026aifactor}, which
78−capitalization spectrum of the U.S.\ market, and shows that the headline post-ChatGPT result of the 102+rely on workforce task content, earnings-call language or realized model usage, we measure
79−S\&P~500 literature is a large-cap result. Second, methodologically, it demonstrates that 103+exposure from the firm's own mandatory filings across all three forms for the Russell~3000, trace
80−embedding-based disclosure measurement at the scale of 2,500 firms and 527,000 filings is feasible, 104+its association with returns over fifteen look-ahead-free cohorts on a current-membership universe
81−documents how the signal depends on the form of the filing it is computed from, and shows that a 105+rather than over an event window, and show that the post-launch premium documented in index
82−language measure and a project-count measure extracted from the same text can have opposite 106+samples is confined to the largest thousand firms; and relative to the AI-washing literature
83−pricing implications. Third, it provides a template for disciplining regime claims built on short 107+\citep{erdogan2026aiwashing,wang2026aiwashing} we show that a language-model count of disclosed AI
84−post-event samples---cohort-by-cohort and leave-one-out estimates, pooled firm-clustered tests, 108+projects carries no detectable premium while the language does. Methodologically, the paper
85−placebo break dates, sector-factor spanning, winsorization and dependence-robust event-study 109+documents how an embedding signal depends on the filing form it is computed from and on the
86−inference---and applies it symmetrically to the index sample and to the broad universe. The 110+encoder's input window, and it applies to its own regime claim the discipline that short
87−remainder of the paper is organized as follows. Section~\ref{sec:literature} situates the study and 111+post-event samples require: cohort-by-cohort and leave-one-out estimates, two-way clustering and
88−states the hypotheses. Section~\ref{sec:data} describes the corpus, the universe, the semantic 112+wild-cluster bootstraps, permutation and sup-Wald break tests, multiple-testing adjustments across
89−measures and the timing convention. Section~\ref{sec:methodology} lays out the designs. 113+families, placebo launches and dependence-robust event-study inference under five benchmarks.
90−Section~\ref{sec:results} presents the main results for both universes, 114+\Cref{sec:literature} positions the study and states the hypotheses; \cref{sec:data} describes
91−Section~\ref{sec:robustness} the robustness and identification tests, Section~\ref{sec:discussion} 115+the corpus, the universe, the measures and the timing; \cref{sec:methodology} the designs and the
92−the interpretation and limitations, and Section~\ref{sec:conclusion} concludes. 116+inference; \cref{sec:results} the main results for both universes; \cref{sec:robustness} the
117+robustness, construct-validity and survivorship diagnostics; \cref{sec:discussion} the
118+interpretation and limitations; \cref{sec:conclusion} concludes.
modified paper/sections/literature.tex +173 −97
@@ -1,41 +1,57 @@
1 % ============================================================================ 1 % ============================================================================
2+% Owner: Stage E, Agent 10 (writing). Numbers: tables/macros.tex, sections/macros_stageE.tex.
2 \section{Related Literature and Hypotheses} 3 \section{Related Literature and Hypotheses}
3 \label{sec:literature} 4 \label{sec:literature}
4 % ============================================================================ 5 % ============================================================================
5 6
6−Our study sits at the intersection of five strands of research: textual analysis in finance, the 7+The study draws on six strands of research: textual analysis in finance, the pricing of corporate
7−pricing of corporate disclosure, technology and innovation in asset pricing, investor attention and 8+disclosure, text-based measures of technology and AI exposure, investor attention, the AI-washing
8−narrative economics, and the nascent literature on the economics of artificial intelligence. Each 9+and cybersecurity-disclosure literatures that bear on what the measure captures, and the
9−contributes a building block---a measurement tool, an object of study, a candidate risk factor, a 10+methodological literature on short samples, multiple testing and event-study inference. We take
10−behavioural mechanism, and a comparison case---and a sixth, methodological strand disciplines the 11+the strands in turn, place the paper against its three closest competitors, and close with the
11−inference. We take the strands in turn and close with the hypotheses they jointly motivate. 12+hypotheses.
12 13
13 \subsection{Textual analysis and natural language processing in finance} 14 \subsection{Textual analysis and natural language processing in finance}
15+\label{subsec:lit_text}
14 A now-large literature extracts economic signals from financial text. \citet{tetlock2007} showed 16 A now-large literature extracts economic signals from financial text. \citet{tetlock2007} showed
15 that the tone of a \textit{Wall Street Journal} column forecasts aggregate returns, and 17 that the tone of a \textit{Wall Street Journal} column forecasts aggregate returns, and
16 \citet{tetlock2008} extended this to firm-level news. \citet{lm2011} demonstrated that 18 \citet{tetlock2008} extended this to firm-level news. \citet{lm2011} demonstrated that
17 finance-specific sentiment dictionaries materially outperform general-purpose word lists in 10-K 19 finance-specific sentiment dictionaries materially outperform general-purpose word lists in 10-K
18−analysis, launching a wave of dictionary-based studies; \citet{lm2016} and \citet{lm2020} survey 20+analysis; \citet{lm2016} and \citet{lm2020} survey the field and its pitfalls, including the
19−the field and its pitfalls, including the sensitivity of results to document selection and 21+sensitivity of results to document selection and pre-processing. A second generation moved from
20−pre-processing. A second generation moved from counting words to modelling them: \citet{gentzkow2019} 22+counting words to modelling them: \citet{gentzkow2019} review text-as-data methods in economics,
21−review text-as-data methods in economics, \citet{kekellyxiu2019} develop a supervised topic model 23+\citet{kekellyxiu2019} develop a supervised topic model that predicts returns from news,
22−that predicts returns from news, \citet{kelly2019textregression} propose a sparse text-regression 24+\citet{kelly2019textregression} propose a sparse text-regression framework, and
23−framework, and \citet{bybee2024narrative} recover a ``state of the economy'' from business news. 25+\citet{bybee2024narrative} recover a ``state of the economy'' from business news. A third
24−A third generation uses distributed representations of meaning. \citet{hanleyhoberg2019} apply word 26+generation uses distributed representations of meaning. \citet{hanleyhoberg2019} apply word
25 embeddings to bank 10-Ks to identify emerging risks before they are named in dictionaries; 27 embeddings to bank 10-Ks to identify emerging risks before they are named in dictionaries;
26 \citet{limai2021} measure corporate culture from earnings calls with word embeddings; 28 \citet{limai2021} measure corporate culture from earnings calls with word embeddings;
27 \citet{huang2023finbert} show that a domain-adapted transformer outperforms dictionaries and 29 \citet{huang2023finbert} show that a domain-adapted transformer outperforms dictionaries and
28 bag-of-words classifiers on financial text; and \citet{cong2022textfactor} build interpretable 30 bag-of-words classifiers on financial text; and \citet{cong2022textfactor} build interpretable
29−``textual factors'' from embeddings. Our paper belongs to this embedding-based generation. The 31+``textual factors'' from embeddings. The firm-level exposure measures of \citet{hassan2019firmlevel}
30−limitations of keyword counting are acute for a theme like AI: a count cannot distinguish ``we do 32+(political risk from earnings-call text), \citet{davis2020exposures} (COVID-19 exposures),
31−not currently use artificial intelligence'' from ``we are an artificial-intelligence leader,'' it 33+\citet{bloom2021diffusion} (technology diffusion from patents, calls and job postings) and
32−misses the paraphrase of a firm that describes machine learning without writing ``AI,'' and it 34+\citet{kim2023llmrisks} (risk assessments produced by a generative model) are the direct
33−treats boilerplate and substance identically. We instead measure the semantic similarity of each 35+methodological lineage of a construct-specific score computed from a firm's own text.
34−passage to anchor concepts with a sentence transformer \citep{reimers2019sbert}, a design close in 36+
35−spirit to the similarity-to-reference-text constructions of \citet{hanleyhoberg2019}. The 37+Our paper belongs to the embedding-based generation. Its measure is the semantic similarity of
36−literature also warns, however, that text-based measures inherit the composition of the corpus they 38+each passage to anchor paragraphs, computed with a sentence transformer
37−are computed on \citep{lm2016,lm2020}; Section~\ref{sec:data} therefore documents that composition 39+\citep{reimers2019sbert}---a design close in spirit to the similarity-to-reference-text
38−in detail. 40+constructions of \citet{hanleyhoberg2019} and \citet{celenymarechal2024cyber}. Embeddings have
41+two advantages over a keyword count: a passage that describes machine learning without writing
42+``AI'' is scored, and a count of the acronym does not distinguish a risk-factor boilerplate from
43+an operating description. They also have limits that \cref{subsec:construct} measures rather
44+than assumes. The first version of this paper claimed that the embedding separates ``we do not
45+currently use artificial intelligence'' from ``we are an artificial-intelligence leader''; a
46+direct probe shows that it does so only in part---negated sentences score lower than affirmative
47+ones (\mProbeNegated{} against \mProbeAffirm{} on the adoption anchor) but still above the
48+\mProbeNegatedPct{}th percentile of corpus chunks---so the claim is withdrawn. Sentence encoders
49+of the MiniLM class are known to be weakly sensitive to negation, and the measure should be read
50+as topical proximity to AI vocabulary rather than as a stance. The literature also warns that
51+text-based measures inherit the composition of the corpus they are computed on
52+\citep{lm2016,lm2020} and that firms adapt their language to the machines that read it
53+\citep{cao2023machinelistening}; \cref{sec:data,subsec:construct} therefore document the corpus
54+composition, the encoder's input window and the keyword baseline in detail.
39 55
40 \subsection{The pricing of corporate disclosure} 56 \subsection{The pricing of corporate disclosure}
41 A parallel literature asks whether the \emph{content} and \emph{changes} of mandatory disclosure 57 A parallel literature asks whether the \emph{content} and \emph{changes} of mandatory disclosure
@@ -43,35 +59,78 @@ predict returns. \citet{cohen2020lazy} show that firms that change the language
43 reports relative to the prior year experience predictable future returns and operating outcomes. 59 reports relative to the prior year experience predictable future returns and operating outcomes.
44 \citet{hoberg2010product} and \citet{hobergphillips2016} use 10-K product descriptions to build 60 \citet{hoberg2010product} and \citet{hobergphillips2016} use 10-K product descriptions to build
45 text-based industry classifications that carry asset-pricing content. \citet{lopezlira2023risk} 61 text-based industry classifications that carry asset-pricing content. \citet{lopezlira2023risk}
46−extracts priced risk exposures from risk-factor sections. The general lesson is that the 62+extracts priced risk exposures from risk-factor sections. The lesson is that the qualitative
47−qualitative portions of filings contain value-relevant information that markets process 63+portions of filings contain value-relevant information that markets process incompletely and with
48−incompletely and with delay. We contribute a concept-level measure---AI engagement---computed from the annual, quarterly 64+delay. We contribute a concept-level measure---AI engagement---computed from the annual,
49−and current reports of a broad universe of U.S.\ listed firms, and we characterize how its relation to 65+quarterly and current reports of a broad universe of U.S.\ listed firms, and we characterize how
50−returns varies over time and across firm size, dimensions the disclosure-pricing literature has largely left implicit. 66+its association with returns varies over time and across firm size, two dimensions the
67+disclosure-pricing literature has largely left implicit.
68+
69+\subsection{Text-based AI exposure and the cross-section of returns: the closest papers}
70+\label{subsec:lit_ai}
71+Asset pricing has long sought to connect technological change to risk and return
72+\citep{hirshleifer2013innovative,kogan2017technological,koganpapanikolaou2014}, and a recent
73+literature measures AI exposure directly. \citet{babina2024aiinvestment} measure firm-level AI
74+investment from job postings and r\'esum\'es and document faster growth among AI-adopting firms;
75+\citet{acemoglu2022aijobs}, \citet{webb2020} and \citet{hampole2025ai} measure the exposure of
76+occupations, establishments and firms' workforces to AI; \citet{acemoglu2020wrong} study the
77+labour-market effects of industrial robots. Three papers of 2026 are the closest to ours and were
78+absent from the first version. \citet{eisfeldt2026generative} construct a firm-level measure of
79+\emph{generative}-AI exposure from the task content of occupations, show that a long--short
80+portfolio on that measure earned large returns in the two weeks after ChatGPT's release, and
81+separate this workforce exposure from firms' \emph{product} exposure to AI. \citet{basu2026aiexposure}
82+build text-based AI-exposure measures from the earnings-call transcripts of some 13,800 firms in
83+44 countries over 2010--2025, find that a one-standard-deviation change in exposure is associated
84+with higher annual returns concentrated after the ChatGPT launch, and report that a U.S.\
85+long--short portfolio of high-exposure firms earns no abnormal return before the launch, once its
86+large-cap growth tilts are accounted for, and a large one afterward. \citet{borri2026aifactor}
87+measure exposure from realized consumption of language-model tokens and find a positive premium
88+in developed markets. Three further papers bear on specific constructs: \citet{song2026productexposure}
89+builds a product-exposure measure from 10-K business descriptions, which is the object our
90+disruption-risk anchor targets; \citet{wulam2026genai} show that short-window reactions to AI
91+discussions on earnings calls depend on whether the discussion conveys new or concrete
92+information, a result that parallels our language-versus-projects contrast; and
93+\citet{jha2024chatgpt} and \citet{lopezliratang2026} use a language model itself as the reader of
94+corporate or news text. \citet{yilmazkuday2026chatgpt} examines the aggregate return response to
95+ChatGPT.
96+
97+\Cref{tab:positioning} places the paper against the three closest papers. Our measure is built
98+from the firm's own mandatory filings across all three forms, which none of them uses; our return
99+profile covers fifteen look-ahead-free formation cohorts on a current-membership universe rather
100+than an event window; and our second measure---a language-model count of disclosed AI
101+projects---has no counterpart. Where \citet{basu2026aiexposure} find the association concentrated
102+after the launch, we find a modest association throughout the sample in regression form and a
103+post-launch increase confined to the largest firms; the two readings are not incompatible, because
104+their sample is dominated by the large firms in which we also find the increase, but the
105+difference in universe, text source and horizon should be kept in mind. Where
106+\citet{eisfeldt2026generative} and \citet{song2026productexposure} distinguish labour from product
107+exposure, our three anchors map imperfectly onto that distinction: the adoption anchor describes
108+the firm's own use of AI (closest to an operating, partly labour-saving exposure), the
109+infrastructure anchor describes compute and data-center investment (a supplier or user position
110+in the AI build-out, which neither measure targets), and the disruption-risk anchor describes the
111+threat of AI to the firm's products (the product exposure of Song). The sign and timing of our
112+disruption-risk spread are compared with their results in \cref{sec:discussion}.
51 113
52−\subsection{Technology, innovation, and the cross-section of returns} 114+\begin{table}[htbp]\centering\footnotesize
53−Asset pricing has long sought to connect technological change to risk and return. 115+\caption{\textbf{Positioning relative to the closest papers.} Qualitative summary of each paper's
54−\citet{hirshleifer2013innovative} show that innovative efficiency predicts returns; 116+question, measure, sample and headline finding, taken from the published abstracts; no number of
55−\citet{kogan2017technological} build market-based measures of innovation from patents and link them 117+this paper is compared here.}\label{tab:positioning}
56−to growth and reallocation; \citet{koganpapanikolaou2014} show that investment-specific technology 118+\begin{tabular}{@{}p{3.1cm}p{3.6cm}p{3.1cm}p{5.6cm}@{}}
57−shocks shape the cross-section. A more recent literature studies AI exposure directly. 119+\toprule
58−\citet{babina2024aiinvestment} measure firm-level AI investment from job postings and r\'esum\'es 120+Paper & Exposure measure & Sample & Headline finding and relation to this paper \\
59−and document faster growth among AI-adopting firms; \citet{acemoglu2022aijobs} and \citet{webb2020} 121+\midrule
60−measure the exposure of occupations and establishments to AI; \citet{acemoglu2020wrong} study the 122+\citet{eisfeldt2026generative} & Occupational task content of the workforce (generative-AI exposure); product exposure separated & U.S.\ listed firms, event window around 30 Nov 2022 & Long--short on workforce exposure earns large returns in the two weeks after the launch; labour and product exposures distinct. We use filing language, fifteen annual cohorts and a size split; our disruption-risk anchor is a product-exposure construct. \\
61−labour-market effects of industrial robots. Closest to us, \citet{eisfeldt2023generative} construct 123+\addlinespace
62−a firm-level measure of \emph{generative}-AI exposure from the task content of occupations and show 124+\citet{basu2026aiexposure} & Hybrid NLP on earnings-call transcripts; topic-specific AI measures & $\approx$13,800 firms, 44 countries, 2010--2025 & Return association concentrated after ChatGPT; U.S.\ long--short has no pre-launch alpha once large-cap growth tilts are controlled. Same question and event; we use mandatory filings, a U.S.\ Russell~3000 universe and a language-versus-projects contrast, and find the post-launch increase only among the largest firms. \\
63−that a long--short portfolio on that measure earned large returns in the weeks after ChatGPT's 125+\addlinespace
64−release; \citet{jha2024chatgpt} use ChatGPT itself to extract expected investment and employment 126+\citet{borri2026aifactor} & Realized consumption of language-model tokens & U.S.\ and international equities & Positive premium on usage-based exposure, significant in developed markets. A third exposure construct; usage rather than disclosure. \\
65−policies from earnings calls; and \citet{lopezliratang2026} show that a large language model can 127+\addlinespace
66−rank news headlines in a way that predicts next-day returns. Our contribution relative to this work 128+This paper & Sentence-embedding similarity of 10-K, 10-Q and 8-K text to anchor passages; LLM count of disclosed AI projects & \mnFirms{} firms (current S\&P~500 $\cup$ IWV holdings), formation cohorts 2010--2024 & Modest regression-robust, sort-fragile association over the full sample, conditional on survival; post-launch increase confined to the largest thousand firms and the 2024 cohort; no detectable premium on disclosed projects. \\
67−is to measure AI exposure from the firm's own disclosure language, available for some 2,500 firms 129+\bottomrule
68−at annual frequency, and to characterize the full time profile of its pricing across fifteen 130+\end{tabular}
69−cohorts rather than an event window. Where \citet{eisfeldt2023generative} document a sharp 131+\end{table}
70−repricing in the weeks around the launch, we ask whether a persistent, text-based exposure measure
71−carried a premium before the launch and whether the premium after it is distinguishable from a
72−technology-sector effect.
73 132
74−\subsection{Investor attention, salience, and narrative economics} 133+\subsection{Investor attention, salience, and the size gradient}
75 Why might value-relevant disclosure be priced only after a catalyst? The behavioural literature 134 Why might value-relevant disclosure be priced only after a catalyst? The behavioural literature
76 offers a mechanism: limited investor attention. \citet{barberodean2008} show that individual 135 offers a mechanism: limited investor attention. \citet{barberodean2008} show that individual
77 investors are drawn to attention-grabbing stocks; \citet{da2011} construct an attention proxy from 136 investors are drawn to attention-grabbing stocks; \citet{da2011} construct an attention proxy from
@@ -79,60 +138,77 @@ Google search and link it to prices; \citet{dellavigna2009} document under-react
79 released when attention is low; and \citet{hirshleifer2009driven} show that earnings news is 138 released when attention is low; and \citet{hirshleifer2009driven} show that earnings news is
80 underweighted when investors are distracted. \citet{shiller2017narrative} argues that contagious 139 underweighted when investors are distracted. \citet{shiller2017narrative} argues that contagious
81 narratives drive major asset-price movements, and \citet{bakerwurgler2006} show that sentiment 140 narratives drive major asset-price movements, and \citet{bakerwurgler2006} show that sentiment
82−differentially affects hard-to-value, speculative stocks. These mechanisms predict that a salient 141+differentially affects hard-to-value, speculative stocks. \citet{honglimstein2000} show that
83−consumer event such as ChatGPT could draw attention to information that had been sitting in filings 142+firm-specific information diffuses more slowly among small, lightly covered firms, which is the
84−for years. They do not, however, distinguish a firm-level attention shock from a sector-level 143+natural prediction for where a disclosure-based signal should be priced with the longest delay.
85−revision of expected cash flows, and our tests are designed to separate the two. 144+These mechanisms predict that a salient consumer event such as ChatGPT could draw attention to
145+information that had been sitting in filings for years, and that the effect should be larger
146+where attention frictions are larger. They do not distinguish a firm-level attention shock from a
147+sector-level revision of expected cash flows, and our designs separate the two only partially:
148+no attention proxy is in the panel, so the size gradient is the only attention-related test.
86 149
87−\subsection{ESG and climate disclosure as a comparison case} 150+\subsection{AI washing, cybersecurity disclosure, and what a language measure captures}
88−Our placebo design connects to the literature on the pricing of ESG and climate disclosure. 151+\label{subsec:lit_washing}
89−\citet{pastor2021sustainable} model how sustainability preferences depress the expected returns of 152+Two literatures bear on the interpretation of a premium on AI \emph{language} that is absent on
90−green assets in equilibrium, and \citet{pastor2022dissecting} show that green stocks' strong 153+AI \emph{projects}. The first names the phenomenon ``AI washing'': \citet{erdogan2026aiwashing}
91−realized returns through 2021 reflected unexpected increases in climate concern rather than high 154+study the disclosure response of U.S.\ firms to the SEC's warnings about unsupported AI claims,
92−expected returns. \citet{bolton2021risk} document a carbon premium, and \citet{sautner2023} build a 155+and \citet{wang2026aiwashing} find that AI washing earns a short-lived post-disclosure
93−firm-level climate-exposure measure from earnings-call language that is priced in options and 156+abnormal-return premium that later reverses. Our reading of the language premium as a premium on
94−returns. Consistent with the post-2021 reversal in this literature, we find that high-ESG and 157+``sounding like an AI firm'' is the AI-washing hypothesis, and it carries a testable
95−high-climate disclosure earned negative spreads after 2022, which helps to rule out a generic 158+implication---reversal at longer horizons---that \cref{subsec:spidres} examines. The second
96−``more disclosure earns more'' explanation of the AI result. 159+documents a cybersecurity premium: \citet{celenymarechal2024cyber} measure the proximity of 10-K
160+text to a cyber corpus with a construction like ours and find that high-cyber-risk stocks earn
161+higher returns, and \citet{kearney2025cyberchatgpt} study cyber risk around the ChatGPT launch.
162+The cybersecurity spread that our placebo design produces is therefore a documented premium, not
163+an unexplained artefact, and \cref{subsec:placebo,subsec:spidres} report the correlation of the
164+two measures and a cyber-neutral AI sort. The ESG and climate placebos connect to
165+\citet{pastor2021sustainable}, \citet{pastor2022dissecting}, \citet{bolton2021risk} and
166+\citet{sautner2023}; consistent with the post-2021 reversal in that literature, high-ESG and
167+high-climate language earned negative spreads after 2022.
97 168
98−\subsection{Short samples, data snooping, and event-study inference} 169+\subsection{Short samples, multiple testing, survivorship, and event-study inference}
99−Two methodological literatures bear directly on how much weight our post-2022 estimates can carry. 170+Four methodological literatures govern how much weight the estimates can carry.
100−The first concerns the credibility of cross-sectional return patterns. \citet{harveyliuzhu2016} 171+\citet{harveyliuzhu2016} argue that the multiplicity of tested predictors requires $t$-statistics
101−argue that the multiplicity of tested predictors requires $t$-statistics well above conventional 172+well above conventional thresholds; \citet{houxuezhang2020} find that most published anomalies
102−thresholds; \citet{houxuezhang2020} find that most published anomalies fail to replicate under 173+fail to replicate under standard procedures; and \citet{mcleanpontiff2016} document
103−standard procedures; and \citet{mcleanpontiff2016} document post-publication decay. A spread 174+post-publication decay. A spread estimated on three annual observations, one of which is extreme,
104−estimated on three annual observations, one of which is extreme, must be read in that light. The 175+must be read in that light, and \cref{subsec:mht} reports family sizes, adjusted $p$-values, a
105−second concerns inference in event studies when all firms share a single event date, so that 176+deflated Sharpe ratio and a specification curve. The use of a current-membership universe raises
106−abnormal returns are cross-sectionally correlated \citep{brownwarner1985,kolari2010} and 177+the survivorship and look-back selection analysed by \citet{browngoetzmannross1995}; the first
107−event-induced variance may differ from estimation-window variance \citep{boehmer1991}, and in 178+version addressed it with restrictions on listing history, which condition on entry, not on exit,
108−long-horizon settings, where the choice of benchmark and the compounding of abnormal returns 179+and \cref{subsec:survivorship} replaces them with point-in-time holdings, attrition rates and a
109−matter \citep{barberlyon1997,fama1998,mitchellstafford2000,kothariwarner2007}. Our event-study 180+bounding exercise. Event studies in which all firms share a single date have cross-sectionally
110−inference follows the portfolio approach recommended in that literature. Finally, the use of a 181+correlated abnormal returns \citep{brownwarner1985,kolari2010}, event-induced variance
111−current-membership universe raises the survivorship concerns analysed by 182+\citep{boehmer1991} and, at long horizons, a dependence on the benchmark and the compounding
112−\citet{browngoetzmannross1995}, which we address with restrictions on listing history. 183+convention \citep{barberlyon1997,fama1998,mitchellstafford2000,kothariwarner2007}; our inference
184+follows the portfolio approach of that literature and reports every statistic under several
185+benchmarks. Finally, inference in panels with few time clusters follows
186+\citet{petersen2009}, \citet{thompson2011} and \citet{cameron2011}.
113 187
114 \subsection{Hypotheses} 188 \subsection{Hypotheses}
115 \label{subsec:hypotheses} 189 \label{subsec:hypotheses}
116−Our analysis is organized around four hypotheses. 190+The analysis is organized around five hypotheses, each stated as a prediction about an
191+association and each with the clause that would falsify it.
117 \begin{description}[leftmargin=2.4em,style=nextline] 192 \begin{description}[leftmargin=2.4em,style=nextline]
118−\item[H1 (Unconditional pricing).] If AI exposure carries a stable risk premium or persistent 193+\item[H1 (Unconditional association).] If AI exposure carries a stable premium or persistent
119−mispricing, then sorting on AI-disclosure intensity yields a positive and significant risk-adjusted 194+mispricing, sorting on AI-disclosure intensity yields a positive risk-adjusted return spread over
120−return spread over the full 2010--2024 formation sample. 195+the full 2010--2024 formation sample, in sort and in regression form, that survives winsorization.
121 \item[H2 (Regime dependence).] If instead AI exposure is repriced only once AI becomes salient, the 196 \item[H2 (Regime dependence).] If instead AI exposure is repriced only once AI becomes salient, the
122−return spread is small before and large after the late-2022 generative-AI catalyst, and the 197+return spread is small before and large after the late-2022 generative-AI catalyst, the increase
123−increase is visible in each post-launch cohort rather than in a single one. 198+is visible in each post-launch cohort rather than in a single one, and the 2022 break date stands
199+out among placebo break dates.
124 \item[H3 (AI-specificity).] If the post-2022 spread reflects an AI repricing rather than a 200 \item[H3 (AI-specificity).] If the post-2022 spread reflects an AI repricing rather than a
125−mechanical or market-wide artefact, it appears for AI-related semantic factors but not for unrelated 201+mechanical or market-wide artefact, (a) it appears for AI-related semantic factors but not for
126−factors such as ESG, climate, or macro risk, and it is not spanned by a technology-sector factor. 202+unrelated factors such as ESG, climate or macro risk, and (b) it is not spanned by a
203+technology-sector factor.
127 \item[H4 (Cross-sectional, not within-firm).] If the market repriced \emph{which} firms are 204 \item[H4 (Cross-sectional, not within-firm).] If the market repriced \emph{which} firms are
128−AI-exposed rather than rewarding incremental wording, the effect is concentrated in the 205+AI-exposed rather than rewarding incremental wording, the association is concentrated in the
129−cross-section, attenuates under firm fixed effects, and displays no pre-trend when exposure is held 206+cross-section, attenuates under firm fixed effects, and the event-time profile of a pre-determined
130−fixed at its pre-launch level. 207+exposure shows no differential trend before the launch and a positive shift after it.
131−\end{description} 208+\item[H5 (Size and projects).] (a) If the post-launch repricing reflects limited attention rather
132−\noindent We add a fifth hypothesis that the broad universe makes testable. 209+than a revision of sector cash flows, it is stronger among smaller, less-followed firms than among
133−\begin{description}[leftmargin=2.4em,style=nextline] 210+the largest thousand. (b) If the language premium reflects concrete AI activity, it is visible in
134−\item[H5 (Size and attention).] If the post-launch repricing reflects limited attention rather than a 211+the firm's own disclosed AI projects as well as in its language.
135−revision of sector cash flows, it is stronger among smaller, less-followed firms than among the largest
136−thousand, and it is visible in the firm's own disclosed AI projects as well as in its language.
137 \end{description} 212 \end{description}
138−\noindent Section~\ref{sec:discussion} summarizes what the Russell~3000 evidence says about each hypothesis. 213+\noindent \Cref{subsec:verdicts} records, clause by clause, what the Russell~3000 evidence says
214+about each hypothesis.
139 215
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